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Iron Quill Copy

Selected Copywriting Samples

Three pieces of client work — a homepage rewrite, a welcome sequence, and a local service page — shown the way they were built: problem first, copy second.

01

Local Service Landing Page

JB Roofing Systems — full landing page rewrite for a Harleysville, PA roofing contractor. Original relied on generic trust badges and a passive quiz form. Rewrite sharpens the promise, adds a live countdown strip, and writes the quiz interaction language that qualifies leads before they call.

Before — original site
JB Roofing original — hero section JB Roofing original — Meet the Owner section
02

Welcome Email Sequence

Norden & Co. — 5-email welcome flow for new subscribers, written to convert and build trust over 9 days.

03

Plumbing Services Page Rewrite

Blue Collar Plumbing — full services page rewrite for a Harleysville, PA plumbing contractor. Original presented the service list as flat bullet points with no visual identity; rewrite builds the whole page around the trade's own visual language — a technical drawing, with the services rebuilt as a fixture schedule and the trust copy as general notes.

Before — original site
Blue Collar Plumbing original services page